Data Privacy Day - What Is It And Why Is It Important?

Category: Data Security , Cyberbytes
Author: Madison Schneider

Every year, data breaches grow, both in the number of them reported, as well as in the scope of the data breached. Your business’s success depends on good cyber practices.

January 28th is Data Privacy Day, and NXTsoft is proud to be a Data Privacy Day Champion! The National Cyber Security Alliance (NCSA) describes Data Privacy Day as an “international effort to empower individuals and encourage businesses to respect privacy, safeguard data and enable trust.”

Respect consumer privacy

Consumers are concerned with privacy – and for good reason. With data breaches constantly in the news, the issue is top of mind for everyone. Data Privacy Day was instituted to help to inform citizens about the value of their personal information and provide tips to help safeguard data. So, you know privacy is important. But do you know where to find these settings?

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Every individual should value and protect their personal information - it's a modern-day currency. As the NCSA says, "Be thoughtful about who gets that information and how it’s collected through apps and websites."

Safeguard business data

Cybersecurity is good for business – and your organization’s success depends on using cybersecurity best practices. This means doing due diligence to keep data out of the bad actors’ hands (not just checking a cybersecurity task off a list and forgetting about it.)

One such “cybersecurity best practice” can be achieved with layered security – think about it as a winter wardrobe. You layer a long sleeve shirt, your sweater, and then add your overcoat and a scarf. These levels of cloth are what protect you from the cold. You need similar layers to protect your organization from hackers.

Yes, layers should include hardware. Your layered security should also include employee education. One of the best ways to protect your organization’s data is for employees to understand the importance of the role they play in keeping information safe.

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Business data is vastly important, but even the “connected home” contains information that needs to be protected. As NCSA says, “Most households now run networks of devices linked to the internet including computers, gaming systems, household assistants, home robots, TVs, tablets, smartphones and wearables. These devices make it easier to connect to the world around you, but they can also track your personal information, including your contacts, photos, videos, location and health and financial data.” So, follow these tips to keep that information from getting into the wrong hands.

Enable trust

As an organization, NXTsoft knows the value of trust. Protecting customers’ privacy is a competitive advantage. Check out the National Cyber Security Alliance’s stance, “Respecting consumers’ privacy is a smart strategy for inspiring trust and enhancing reputation and growth. Privacy is everyone’s business: If you collect it, protect it. Follow reasonable security measures to keep individuals’ personal information safe from inappropriate and unauthorized access.”

Communication is a huge part of building trust – make sure your organization’s voice is clearly and concisely conveying to the public what privacy means to your company or organization.

Our ThreatAdvice vCISO solution focuses on cybersecurity education and organizational oversight. Your business or organization needs to follow cybersecurity best practices, and we can help. Learn how our team of cybersecurity experts can come alongside and complement your IT team as they navigate the complexities of cybersecurity implementation. Call NXTsoft today.

January 27, 2020
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